M&M’S
Halloween Rescue Squad
Because the scariest thing about Halloween is running out of candy
Uh oh! It’s Halloween night, and you’re out of candy. You know what that means, the trick-or-treaters are pulling out their tricks. 😈
But don’t worry… send an SOS and we’ll bring M&M’S straight to your door in less than an hour. Phewww!
YEAR 1
YEAR 2
impact
YEAR 1:
2.2B+ impressions, 340+ placements, 76K unique site visits, and 3,881 Halloweens rescued — not to mention tons of organic influencer coverage.
Some coverage highlights: The Today Show, USA Today, People Magazine, NY Post, The SUN, Parade, Mediapost, Ad Age, AllRecipes, PR Newswire, CBS News, FOX News, ABC.
YEAR 2:
1.92B+ impressions, 967+ placements, and 1,000+ on-site trick-or-treats in NJ & PA.
AWARDS
👏
AWARDS 👏
PRWeek US Awards
Best Halloween 2023 Campaign
Innovation SABRE Award
shortlisted