GODIVA
Lady Godiva Returns
A modern Masterpiece is born
For the first time in GODIVA history, we crowned our very own Lady Godiva, Leighton Meester, just in time for the viral "Leighton Renaissance".
In our cinematic universe, a classic heist takes on a modern twist: instead of stealing art from the museum, our muse sneaks The Masterpiece Collection into a museum, under the spotlight, just where it belongs.
We even commissioned an artist to hand-paint Leighton as Lady Godiva.
impact
6.8B+ impressions, $48.1M earned media value, 62% lift in intent to purchase
Some coverage highlights: Delish, Muse by Clio, People Magazine