FLIPZ

The Coin Flip

Exposing one of football’s great conspiracies, one pretzel at a time

I fell into an internet rabbit hole all about the coin flip, and literally read the official NFL rulebook. There, I learned that the coin must FLIP to count. Yet, the official name is “coin toss”. That just… didn’t sit right.

So I told the FLIPZ team and made it my personal mission to get this misnomer changed. And wow, did I learn a lot about football along the way.

We made a full on documentary about everything coin flip.

We minted a custom coin with Highland Mint (the company behind each years’ Super Bowl coin)

impact

1.4B+ impressions, $10.4M+ earned media value, 86% earned message penetration, site visits, and 3,881 Halloweens rescued — not to mention tons of organic influencer coverage.

Some coverage highlights: Sports Illustrated, Forbes, Radio Row, AdAge, Trend Hunter, NBC Sports, NFL Network, Yahoo!

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