FLIPZ
The Coin Flip
Exposing one of football’s great conspiracies, one pretzel at a time
I fell into an internet rabbit hole all about the coin flip, and literally read the official NFL rulebook. There, I learned that the coin must FLIP to count. Yet, the official name is “coin toss”. That just… didn’t sit right.
So I told the FLIPZ team and made it my personal mission to get this misnomer changed. And wow, did I learn a lot about football along the way.
impact
1.4B+ impressions, $10.4M+ earned media value, 86% earned message penetration, site visits, and 3,881 Halloweens rescued — not to mention tons of organic influencer coverage.
Some coverage highlights: Sports Illustrated, Forbes, Radio Row, AdAge, Trend Hunter, NBC Sports, NFL Network, Yahoo!