DOVE Chocolate
The Promise of Moms
Itβs time to mom the job
So many women leave their careers to care for their families - sometimes by choice, sometimes out of necessity. When these moms attempt to re-enter the workforce, their βmommy gapβ often leads to unfair hiring bias. F-ed up, right?
But hereβs the thing: moms skills are job skills. Know anyone who can budget, problem solve, manage time, and communicate under pressure better than a mom? Didnβt think so.
And of course, chocolate is a lovely Motherβs Day gift. But this year, we offered moms something they could really use: a sweet reminder that we see their promise. And weβll get recruiters to see it too, through the first-ever AI tool curated to help moms translate invaluable mom skills into the job skills recruiters will notice.
impact
Growing up with a single mom who struggled to re-entered the workforce after her mommy gap (while I was just playing Club Penguin in my room), this project meant the world to me β and TBH, I think that impact, truly helping moms, is worth highlighting. Butβ¦. Iβll highlight the πmarketingπ impact too.
589 placements, 309.6M+ impressions, 14,900+ total tool entries, tons of press including an exclusive with Forbes.
AWARDS
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AWARDS π
PRWeek Purpose Awards
winner
best use of technology or AI
SABRE Award
shortlisted
best use of AI